Message Development

IQC gets to the heart of what needs to be told, to whom, and how. Relying on our own decades of media experience, we create a plan to deliver the message across multiple channels representing various vantage points. We focus on who is to receive the message and how they obtain information, then proceed to deliver the message through channels seen as credible by the recipients.

Media Relations

Knowing who to contact is key to effective media relations. ImageQuest connects with journalists around the country on behalf of our clients. We make it a point not to waste a reporter’s time with off-target pitches or gaseous prose.

Press Release Optimization

With media channels multiplying even as consumer attention shrinks, search engine optimization is more vital than ever. Optimization can help

• Drive traffic to your website
• Drive inclusion in industry-based outlets
• Increase your website rankings

Social Networking

Social Networking drives an increasing amount of communication strategies, including promotional efforts, targeted media campaigns and reputation management efforts. IQC can help you integrate social networking effectively into your communications mix.

• Develop comprehensive social-media strategy
• Create or enhance online presence
• Blogger outreach and communications
• Monitor and manage social-media outlets
• Reputation management

Community Relations

The technology revolution has transformed the nature of Community Relations. Today’s citizen advocates, consumer ombudsmen and grassroots gurus enjoy easy and unprecedented access to a broad array of high-tech megaphones that amplify their voices and empower their messages. Underestimating the potential of these groups, or failing to connect with them, opens the back door to political opposition and worse. ImageQuest utilizes a combination of contemporary and traditional communication modalities to initiate candid conversations with stakeholders and those who influence them, from street-cred neighborhood leaders to duly-appointed official representatives. Our neutral status and trained facilitation skills are valuable in developing effective working partnerships – and when necessary creating peace by mending relationships. Our clients recognize that building personal relationships with stakeholders turns potential adversaries into project supporters - and dilutes reflexive resistance and political backlash.

Crisis Communications

No business or organization should be without a Crisis Communications plan. A Crisis Communication plan should

• Assign a Spokesperson
• Provide 24-7-365 coverage
• Conduct risk assessment
• Provide ongoing training to key staff

Media Training

There is a skill to successfully handling an interview. Many executives fail to take advantage of valuable media opportunities for lack of preparation. ImageQuest offers real-world media coaching through interview simulations conducted by media professionals . Print and broadcast options available.

Personal Brand Building

Many creative professionals, including entrepreneurs and business leaders as well as writers and artists, recognize the importance of achieving and maintaining visibility in the marketplace of ideas.

Services include:

• Thought-leader package
• Op Ed and guest media columns (editorial research, development and placement)
• Book development and Multimedia publishing
• Keynote and Speaking opportunities
• Professional-brand Web site and collateral development